Senior marketing professionals must be problem solvers, strategic thinkers, solution seekers, and consultative experts. They must be capable of utilising the latest tools and technology to meet their customers' needs. Besides developing advanced marketing skills, IIM Lucknow's Advanced Programme for Senior Marketing Professionals will also provide students with cutting-edge knowledge on strategic and tactical issues in sales and marketing, preparing them for the challenges and changes of the future.
Contextually designed 11-month programme for senior marketers
Campus immersion module of four days
Focus on real business use cases
Peer-learning and networking opportunities
Module 1: Marketing Strategy Roadmap Fundamentals
Module 2: Segmenting Customers for Profit
Module 3: Demystifying Data-driven Marketing Research and Analysis
Module 4: Product and Brand Management
Module 5: Understanding Marketing Communications
Module 6: Digital Marketing for Consumers
Module 7: Sales and Distribution for Maximising Revenue
Module 8: Understanding B2B and Services Marketing for Senior Managers
Module 9: The Need for Customer Relationship Management
Module 10: Advance Data Analytics in Marketing
Module 11: Understanding Marketing Metrics
Module 12: Developing Strategic Thinking and Decision-making
*Note: Modules/topics are indicative only, and the suggested time and sequence may be dropped/modified/adapted to fit the participant profile & programme hours..
Participants who successfully meet the evaluation criteria of COPM (Cumulative Overall Percentage of Marks) of 50% and above; and satisfy the requisite attendance criteria of 75% and above; will be awarded a ‘Certificate of Completion’.
Participants who are unable to clear the evaluation criteria but have a minimum attendance of 40% and above, will be awarded a ‘Certificate of Participation’. No certificate will be awarded if attendance is less than 40%.
Successful participants will also be accorded IIM Lucknow Executive Alumni status.
Disclaimer: *The certificate shown above is for illustration purposes only and may not be an exact prototype of the actual certificate. ** IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.
Top Industries
Top Job Profiles
*Internships and Trainee Experiences will not be considered as full-time work experience.
Prof. Priyanka Sharma, has more than 8 years of industry experience in varied sales and marketing roles in prestigious organizations such as Infosys, Oracle and UST Global. She joined IIM Lucknow in the marketing are as a faculty in May 2019 after doing Ph.D. in Marketing from Department of Industrial and Management Engineering, IIT Kanpur. She has done B-Tech in Chemical Engineering from IIT (BHU) Varanasi and PGDM(GM) from XLRI, Jamshedpur. Based on the rich industry experience and academic exposure she started an elective on Business-to-Business (B2B) marketing in IIM Lucknow for both the regular PGP and IPMX programmes. Apart from that she has taught Marketing Management – I and Marketing Management – II. She has also conducted MDPs on Digital Marketing, B2B Marketing and Customer Driven Marketing Applications at IIM Lucknow. She consults and publishes in the areas of Branding, Organisational Buying, New Product Marketing (entry and exit strategies), and the use of Technology in Marketing. She is currently working on salesperson performance and business relationships. Prof. Priyanka Sharma loves gardening, reading science fiction, and the Indian philosophy. She listens to Gazals and Indian Classical music and loves to watch old hindi classics and practices Yoga. She can be contacted at priyanka@iiml.ac.in.
Krishnan Jeesha is currently an Assistant Professor in the Department of Marketing Management, at the Indian Institute of Management Lucknow (IIM Lucknow). He completed his PhD from IIM Kozhikode. Prior to joining IIM Lucknow, he was a faculty member at IIM Visakhapatnam and the Amrita School of Business. He has five years of industry experience at companies such as TATA Motors, Infosys, and Open Quadrant Marketing (a company he co-founded). He has published journal articles in the European Journal of Marketing, AMS Review, the Journal of Prediction Markets, the IIM Kozhikode Society, and Management Review.
He has also published teaching cases with IVEY Publishing and the Asian Journal of Management Cases. Krishnan's research interests are in the areas of online review management, web care, branding and brand equity, online word of mouth, and broadly in the digital marketing domain.
Application Form.
Statement of Purpose (minimum 100 words) submitted along with the application.
Telephonic interview by Programme Directors if warranted.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.