The Executive Programme in Sales and Marketing, offered by IIM Indore, is an extensive, 12-month program designed to provide a comprehensive and deep dive into the multifaceted world of sales and marketing. The curriculum is tailored for working professionals, covering foundational concepts through pre-module content such as marketing mix, consumer behavior, and digital marketing strategies. It progresses into advanced topics under various sections including Product Brand & Pricing Management, Advanced Digital Marketing & Analytics, and Sales & Distribution Mastery, utilizing cutting-edge tools like Hootsuite, Google Ads, and Salesforce to enhance learning.
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The program integrates practical insights with theoretical knowledge through a mix of asynchronous pre-modules and live online classes, ensuring participants can apply their learning in real-world scenarios. Key areas of focus include innovative digital marketing techniques, strategic marketing planning, and the integration of the latest technologies such as AI in marketing practices.
This robust curriculum is designed to equip professionals with the skills needed to excel in today's dynamic marketing landscape, enhancing their capabilities in strategy formulation, customer engagement, and digital transformations.
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One Programme. Dual Expertise
Advanced sales strategies
3 on-campus modules
Highly experienced IIM Indore faculty
Shared learning experiences with industry peers
AI-driven strategic approach in marketing
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*Courses are subject to change.
Build a strong foundation in AI, machine learning, and generative AI, equipping yourself with the knowledge to harness these technologies for business success.
*The Certificate Programme in GenAI for Managers is offered by Times Pro. IIM Indore is not responsible for the same. Certificates will be issued by Times Pro upon successful completion of IIM Indore's Executive Programme in Sales and Marketing.
Participants who successfully complete the prescribed course of study and fulfil all other academic requirements will be awarded a ‘Certificate of Completion’.
Successful participants will also be accorded IIM Indore Executive Education Alumni status*.
*The Participant will need to apply for the alumni status separately along with the necessary fee to register themselves. Current alumni membership plans are as follows:
Disclaimer: *All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Indore.
Some sessions will be scheduled on Wednesday (7:00 to 8:15 PM) for timely completion of the programme.*
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Hi, I am Chandraveer, presently working as Zonal Sales Head for South & West, Johnson & Johnson Surgical Vision. I have more that 23 years of working experience. Now a days In this VUCA world, one needs to be more versatile and dynamic to understand the fast-changing needs of the world and to update themselves for these challenges. I was searching for some academic additions that would help me observe these changes. This course was able to make me understand how to drive marketing and include digital trends in today’s world, especially in driving sales. I am eagerly waiting to get some professional advantage from this course.
Chandraveer Singh Chauhan
Zonal Sales Manager, Johnson & Johnson Surgical Vision
I am Jaysingha Banerjee, a Sales Engineer at Haris Al Afaq LLC. With this programme, I was able to make additions to my skill sets, like improved interpersonal skills and a better understanding of consumer requirements.
Jaysingha Banerjee
Haris Al Afaq LLC, Sales Engineer
Prof. (Jai) Jayasimha is a Professor of Marketing. Prior to joining IIM Indore, he has been a faculty member at the Institute of Management Technology, ICFAI Business School (IBS Hyderabad), PES Institute of Technology (PESIT, Bangalore), and Kirloskar Institute of Advanced Management Studies.Prof. Jai is a recipient of the ‘Best Teacher Award’ at IIM Indore. He is a recipient of “Prof. Marti Subramanyam Award" along with Dr. Rajeev Verma for their joint research on Service Innovation. He has attended the Global Colloquium on Participant Centric Learning (Glocoll) at the Harvard Business School (HBS), Boston, MA. He has attended the IPSA-NUS Methods School at National University of Singapore (NUS).
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At IIM Indore, Prof. Jai has been the Chair of Executive Post Graduate Programme in Management (EPGP), which is a full-time, post-experience, long duration programme. He was instrumental in partnering with McCombs School of Business, University of Texas at Austin for the EPGP International Immersion. He has been the Chair of the PGP Review Committee, which carried out a comprehensive review of the flagship PGP programme. Besides being the Marketing Area Chair, he has also chaired the Faculty Workload Norms Committee.
As a visiting faculty, he has taught in the flagship programmes of the Indian Institute of Management Udaipur, Institute of Management Technology (IMT), Dubai, UAE, and Indiana University of Pennsylvania (IUP). He has also been invited to take sessions at the National Academy of Direct Taxes (NADT), Nagpur.
He has taught in several Management Development Programmes for the executives from the private and public sectors. He has coordinated the month-long GMP for the probationary officers of The Indian Railways Institute of Transport Management. He has also coordinated the Advanced Management Programme (AMP) for Senior Officers of Indian Army. His areas of research interest include operating role of customers, service recovery, advocacy marketing, and business history.
Purvendu Sharma has completed his doctoral studies from the Indian Institute of Management Indore. He holds an MBA in Marketing from Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore and Master of Engineering in Industrial Engineering and Management from Institute of Engineering and Technology, Devi Ahilya Vishwavidyalaya, Indore. He completed his Bachelor of Engineering in Electronics and Instrumentation Engineering from Institute of Engineering and Technology, Devi Ahilya Vishwavidyalaya, Indore.
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His research interest lies in brand communities, digital engagement, social media marketing, tourism and hospitality management and influencer marketing. Purvendu’s works have received acceptance in elite journals, such as the Journal of Product & Brand Management, Marketing Intelligence & Planning, International Journal of Hospitality & Tourism Administration, and Electronic Commerce Research and Applications. His teaching interest lies in digital marketing, brand management and tourism marketing. He has previously worked as faculty member with the Goa Institute of Management and the Institute of Rural Management Anand before joining IIM Indore.
The selection will be based on candidate’s profile evaluation – educational qualification, allied experience, Statement of Purpose – subject to meeting eligibility criteria.