When digital disruption is the new norm, strategic sales and marketing leadership becomes essential. IIM Calcutta’s APMP: Transformative Journey to C-Suite Roles for Sales & Marketing Professionals – Batch 16 is a one-year executive programme that equips experienced professionals with the mindset, tools, and real-world edge to lead, adapt, and thrive in today’s dynamic business landscape.
Work Experience:
Minimum 8 years of full-time work experience and currently working, after completing graduation with an aggregate 50% marks.
Live Online Learning with IIM Calcutta Faculty
Weekend Sessions for Working Professionals
Curriculum covers sales and marketing functions
Includes Marketing Analytics with AI and ML
Two Campus Sessions of three and five days
Executive Education Alumni Status and Benefits
Module 1: Financial Acumen for Marketing & Sales Professionals
Module 2: Leadership at the Executive Level
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Module 3: Managing Products, Services and Brands
Module 4: Sales Management & Retailing Strategy
Module 5: Strategic Integrated Marketing Communications
Module 6: Marketing in the Digital Era
Module 7: Building Customer-Centric Organizations
Module 8: Marketing Analytics for Decision Making
Module 9: Strategic Marketing Perspective
Capstone Project
* The curriculum outlined above is intended for illustrative purposes only and may be revised. Final content, schedule, and topics are subject to change at the discretion of the institute.
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*Courses are subject to change.
Completing the course successfully with 75% attendance will get you a certificate of completion from IIM Calcutta. You will also be eligible for IIM Calcutta’s Executive Education Alumni Status with a range of benefits.
Top Industries
Top Job Grades
Top Job Functions
Gaurab Bhowmick
End to an amazing learning experience during the first campus visit to IIM-Calcutta. Learning from the best of the best professors, industry professionals and fellow batchmates, it was an altogether enriching experience!
Until next visit, signing off! APMP-14, Big thanks to Indian Institute of Management, Calcutta for the amazing learning experience!
Lalit Kumar
Celebrating a Significant Milestone!
I am thrilled to share that I have successfully completed the one-year "Advanced Program for Marketing Professionals (APMP)" from the prestigious Indian Institute of Management, Calcutta (IIM-C).
This past year has been incredibly enriching, providing profound insights and advanced knowledge in the field of marketing. From mastering marketing fundamentals to exploring AI/ML and Gen AI, the program has equipped me with the skills and vision to become a leader of tomorrow. The on-campus sessions and interactive workshops have further enriched this journey, offering invaluable learning and growth opportunities.
I am immensely grateful to the brilliant professors, the dedicated MDC team, and my amazing cohort for their support and camaraderie throughout this transformative experience.
Excited to apply this newfound knowledge and continue my professional journey with renewed vigor and enthusiasm. Here’s to new beginnings and greater milestones!
hashtag#IIMC hashtag#APMP14 hashtag#ProfessionalMilestone hashtag#MarketingExcellence hashtag#Leadership
Sohini Mukherjee
My gratitude to IIM Calcutta for offering the Advance Programme in Marketing Professionals (APMP) course. It has brought an immense vision in marketing, showing me that it goes beyond planning, budgeting, targeting. Blessed to get knowledge from Prof Suren Sista, Prof Ramendra Singh, Prof Ritu Kumari, Prof Sudhakar Reddy and other Professors. I am proud to achieve this credential from the India's Top Management Institute. Salutes to IIMC#APMP#HARD WORK hashtag#DEDICATION hashtag#ONE YEAR DETERMINATION.
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Professor Avinash Kumar is an Assistant Professor in the Marketing academic group at the Indian Institute of Management Calcutta. He brings with him extensive experience in teaching, research, and academic development. He has taught a wide range of courses at the postgraduate and doctoral levels, including Marketing Management, Marketing Research, Business-to-Business Marketing, Sales and Distribution Management, Advanced Marketing Theory, and Research Methods in Marketing.
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His research focuses on areas such as subsistence entrepreneurship, digital transformation in rural markets, sustainable consumption, and inclusive marketing systems. His work reflects a strong commitment to addressing socially relevant issues through marketing scholarship. Professor Kumar’s research has been recognised at various academic forums and contributes meaningfully to advancing knowledge at the intersection of marketing, development, and social inclusion.
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Professor Suren Sista is a member of the faculty of Marketing at the Indian Institute of Management Calcutta. He is a Fellow (Ph.D.) of the Indian Institute of Management Bangalore and holds a post-graduate degree in Marketing Communications from MICA, Ahmedabad. He was the Dr. D. C. Pavate Research Fellow at the Cambridge Judge Business School, University of Cambridge, in 2010. Professor Sista was on deputation at the IAS Academy (LBSNAA) at Mussoorie as Professor of Management in 2016–17, where he was involved in the training of Civil Services Officers.
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Professor Sista’s ongoing research is in the areas of Marketing, Relationship Marketing, Sports Marketing, and Research Methods. He is an Area Editor (Marketing) of the Journal of Indian Business Research (Emerald Publication). He has played a very active role in executive education and has also undertaken various consulting assignments on the business of sports and entertainment. Professor Sista teaches core Marketing courses and elective courses in Relationship Marketing and Competitive Marketing Strategy at IIM Calcutta.
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