IIM Calcutta has opened applications for its 15th batch of their flagship Advanced Programme for Marketing Professionals. With a legacy of 14 batches in the past, the programme boasts a rich curriculum designed by IIM Calcutta’s esteemed faculty. This would include cutting-edge marketing strategies with digital initiatives and an all-round understanding of the different facets in marketing preparing you to take roles requiring coordinated efforts in Marketing and Sales. Taught with the help of live online lectures and 2 immersive campus sessions. The curriculum is designed for working professionals interested in furthering their careers and looking to switch to sales and marketing functions, Marketing managers who need to understand marketing beyond their function, entrepreneurs and leaders requiring knowledge and insights on marketing to make strategic decisions.
Work Experience:
- Currently working with a minimum of Five years of work experience with a graduate degree/post-graduate Degree* scoring a minimum 50% aggregate in either.
*Graduation (10+2+3/10+2+4/10+2+2 /11+1+3) from a recognized university (UGC/AICTE/DEC/AIU).
*Training and Internship experience will not be considered.
Live Online Learning with IIM Calcutta Faculty
Weekend Sessions for Working Professionals
Curriculum covers sales and marketing functions
Includes Marketing Analytics with AI and ML
Two Campus Sessions of five and three days
Executive Education Alumni Status and Benefits
Module 1: Why Consumers Buy?
Module 2: Understanding Markets
Module 3: Financial Acumen for Marketing
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Module 4: Managing Teams
Module 5: Workshop on Negotiation skills for Sales & Marketing
Module 6: Managing Products, Services and Brands
Module 7: Managing Sales, Channels, Retail
Module 8: Integrated Marketing Communications
Module 9: Contemporary Issues in Marketing
Module 10: Formulating & Designing Marketing Strategy
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*Courses are subject to change.
Completing the course successfully with 75% attendance will get you a certificate of completion from IIM Calcutta. You will also be eligible for IIM Calcutta’s Executive Education Alumni Status with a range of benefits.
Top Industries
Top Job Grades
Top Job Functions
Gaurab Bhowmick
End to an amazing learning experience during the first campus visit to IIM-Calcutta. Learning from the best of the best professors, industry professionals and fellow batchmates, it was an altogether enriching experience!
Until next visit, signing off! APMP-14, Big thanks to Indian Institute of Management, Calcutta for the amazing learning experience!
Lalit Kumar
Celebrating a Significant Milestone!
I am thrilled to share that I have successfully completed the one-year "Advanced Program for Marketing Professionals (APMP)" from the prestigious Indian Institute of Management, Calcutta (IIM-C).
This past year has been incredibly enriching, providing profound insights and advanced knowledge in the field of marketing. From mastering marketing fundamentals to exploring AI/ML and Gen AI, the program has equipped me with the skills and vision to become a leader of tomorrow. The on-campus sessions and interactive workshops have further enriched this journey, offering invaluable learning and growth opportunities.
I am immensely grateful to the brilliant professors, the dedicated MDC team, and my amazing cohort for their support and camaraderie throughout this transformative experience.
Excited to apply this newfound knowledge and continue my professional journey with renewed vigor and enthusiasm. Here’s to new beginnings and greater milestones!
hashtag#IIMC hashtag#APMP14 hashtag#ProfessionalMilestone hashtag#MarketingExcellence hashtag#Leadership
Sohini Mukherjee
My gratitude to IIM Calcutta for offering the Advance Programme in Marketing Professionals (APMP) course. It has brought an immense vision in marketing, showing me that it goes beyond planning, budgeting, targeting. Blessed to get knowledge from Prof Suren Sista, Prof Ramendra Singh, Prof Ritu Kumari, Prof Sudhakar Reddy and other Professors. I am proud to achieve this credential from the India's Top Management Institute. Salutes to IIMC#APMP#HARD WORK hashtag#DEDICATION hashtag#ONE YEAR DETERMINATION.
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Prof. Ramendra Singh has been with IIM Calcutta for over 10 years and is engaged in the field of training, consulting, teaching, and research in Marketing, with an emphasis on Sales & Distribution Management, B2B Marketing, Channel Management, and Marketing to Bottom-of-Pyramid. He started his career with Indian Oil Corporation Ltd., in the field of oil lubricants and petroleum, New Products & Business Development, Micro Financing, and Asset-Backed Securitisation. After 8 years of industry experience, he moved into teaching and research.
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He has conducted several programmes and served companies like ICICI Bank, SRF Limited, SBI Capital Markets, Esso Petroleum, and Indian Oil Corporation Ltd. His research interests include customer orientation, salesperson’s performance, buyer-seller relationships, marketing to Bottom-of-Pyramid, Karma, and its role for boundary-spanning employees.
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Professor Suren Sista is a member of the faculty of Marketing at the Indian Institute of Management Calcutta. He is a Fellow (Ph.D.) of the Indian Institute of Management Bangalore and holds a Post-Graduate degree in Marketing Communications from MICA, Ahmedabad. He was the Dr. D C Pavate Research Fellow at Cambridge Judge Business School, University of Cambridge, in 2010. Professor Sista was on deputation at the IAS Academy (LBSNAA) at Mussoorie as a Professor of Management in 2016-17, where he was involved in the training of Civil Services Officers.
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Professor Sista’s ongoing research is in Marketing, Relationship Marketing, Sports Marketing, and Research Methods. He is an Area Editor (Marketing) of the Journal of Indian Business Research (Emerald Publication). He has undertaken various consulting assignments on sports and entertainment business and is active in executive education. Professor Sista teaches core Marketing courses and elective courses in Relationship Marketing and Competitive Marketing Strategy at IIM Calcutta.
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